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Technology trends

New Year, New Toys

As we await F1 Winter Testing to begin, we're working on other creative ways to keep you engaged.

Pinterest - the virtual pinboard

New on the social networking scene is Pinterest. It is a virtual pinboard: you find things that you are interested in or inspired by on the internet, and you "pin" online images and videos of the objects to your virtual bulletin boards. Like tumblr, other users can "re-pin" your objects to their boards if they share your interest. Broken down, it is another way to socially interact over shared interests on the web.

Between August and December 2011, Pinterest has grown from 1.2 million users to over 4 million.

The majority of Pinterest users appear to use it for style, design and cooking inspiration. Instead of creating 537 internet bookmarks for every gluten-free recipe that you find, you can "Pin" them to your self-titled "Gluten Free Pinboard" and have them in one spot.

What does this have to do with racing?

I created an Austin Grand Prix Pinterest account in December with the intent of organizing pictures and videos of motorsport and everything related - What books can I read about Formula 1? What movies are out there about historic motorsport moments? Who are the F1 drivers and teams? Instead of getting sucked into a black hole of F1 info, you can peruse our boards and if you're interested on knowing more about a specific topic, just "follow" that Pinterest board for updates.

What appeals to me the most about Pinterest is that you can find others who share your interests and discover related content that you may never have known about before.  To learn more about Pinterest, check out their website, read this beginner's guide from Mashable or the Wikipedia entry.  Other racing brands are jumping on the bandwagon, as SPEED TV announced their Pinterest account today.  As they say in the Pinterest world, Happy Pinning!

Here is a link to The Austin Grand Prix on Pinterest. I will be updating our "Pins" frequently so check back for new content weekly.

TIP: You must request an invitation to join Pinterest. If you need one, send me your email address at Pinterest {at} TheAustinGrandPrix.com

The Austin Grand Prix on Pinterest.com