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McLaren "Tooning Up" Their Image

Sometimes I get very envious of the unique coverage that F1 fans overseas are privy to. I've seen the BBC F1 coverage before and it is uninterrupted, non-stop F1 action for a nice chunk of time on race day. It is fantastic. But alas, I'll save that discussion for another day.

Before yesterday's British GP, SKY Sports F1 (which I've also heard pulls out all the stops for F1 coverage) aired a new McLaren animation series, "Tooned." It's a CGI-animated series, in Pixar fashion, that features Lewis Hamilton and Jenson Button, as well as British actor and comedian Alexander Armstrong.

I'm amused to see Ron Dennis talking so candidly about cartoon characters. Enjoy this behind the scenes look, and the full video also below.

This looks like a great opportunity to reach a whole new demographic: future F1 Fans!

And who can argue with a spot of British humor?