Today we want to introduce you to a few exciting things:
1. Kevin and I shot our first on-location video at the future track site in Elroy, Texas. It took a few takes (HA!) but we’re really pleased with being able to share with you actual footage of us at the track site and an in-person perspective of what is currently in Elroy and what is to come. Though we do expect track construction will ramp up in the next few weeks, we wanted to give you a view of the site before things start to really change on the ground.
2. We’ve also spent a lot of time thinking about our interactions with you, our fans and readers, and how to deliver the most unique experience. Why do you want to keep coming back to TAGP website? Why do you follow us on Twitter and interact with us via our Facebook page? We launched this site on May 25, 2010 because we, ourselves, were having a hard time finding interesting and credible news. We were literally scouring the internet for any and all news surrounding the official FIA announcement of F1 coming to Austin. We didn’t want you to have to go through the same trouble so we launched this site as a hub for all info with the hopes of becoming the #1 fan site for F1 fans worldwide who want to learn more about Austin, and Austinites who want to learn more about Formula One racing. As more sites begin to populate the web, we’ve discovered a deeper niche that needs to be filled: sure you can Google “Austin” and read all about it on Wikipedia. But what does Austin look like when you step off the plane? What does the drive from Elroy, Texas to 6th Street look like? With our combined love, respect and excitement about Austin, we’d like to re-introduce ourselves as your “Austin Ambassadors.” We’re committed to taking the two-dimensional approach of information delivery and amping it up to three-dimensional: engaging videos and interviews so you start to familiarize yourself with this great city as you prepare for your many trips to Austin starting in 2012!
3. Choices Choices Choices! We’ve been listening to fan feedback and are expanding our merchandise line. We will soon offer a different style of t-shirt (a more traditional make with a heavier fabric), a different cut (women’s tees) and more COLORS! We’ll also be adding additional products in the coming months as we continue to market The Austin Grand Prix via our adopted slogan: COME AND RACE IT©!
Thank you for an amazing eight months. We are extremely excited about continuing to expand our reach as the #1 fan site for Formula One returning to the United States via Austin, Texas in 2012!
Here are some photos from our visit in November, 2010 as well: