Conning your friends and loved ones into seeing a great film (about Formula One)

Image Courtesy Working Title FilmsJalopnik has posted a handy dandy guide to convincing others, who probably don't maintain the sort of fevered emotions about racing that we do, that they should go and see Senna. We here at The Austin GP are ardent supporters of this film, not just because it's about the demigod Ayrton Senna, but because it is quite simply a great film. You should go see it at any and every opportunity, then send Asif and Manish an email thanking them for doing the impossible - making the esoteric accessible and captivating to the average person.

Be sure to check out the interview with Asif following Senna's premiere at SXSW.

Anyway, as promised, here's the link to Justin Hyde's three-point methodology for tricking others into doing what they ought to, anyway... go out and see Senna in theaters right now.