An aerial view of Austin's annual Austin City Limits Music Festival in Zilker Park. Image Courtesy of

Austin City Limits Music Festival + South By Southwest Film, Music and Interactive Festivals + The University of Texas at Austin football games + Republic of Texas Biker Rally + more = over 17,000,000 visitors to Austin annually. How will Austin continue to evolve as an international destination?

Austin's major event organizers and business leaders will address this topic in an upcoming panel hosted by Leadership Austin, titled "Festival Fever." The panel is not free, but it is open to the public and will take place over breakfast on February 7.

Geoff Moore, Chief Marketing and Sales Officer for Circuit of The Americas, will be one of four panelists discussing the impact of large festivals in Austin. Austin event veterans Hugh Forrest (SXSW Interactive Festival), Lisa Hickey (Austin City Limits Festival), Jon Roberts (Former Director of Business Development for The State of Texas) and Mr. Moore will discuss the pros and cons of being a festival target city and trade-offs between economic impacts and quality of life.

Here's an introductory video to Geoff, filmed at last year's InnoTech Austin conference.

Many Austinites know this isn't our first rodeo, but we look forward to an engaging discussion from festival veterans and learning how to "Keep Austin Weird!" while evolving as an international destination.

Click here to register for the Leadership Austin Engage event on February 7, "Festival Fever."