Today we announced an agreement to be an official supporter of Meals on Wheels and More of Central Texas (MOWAM). This 40-year old Austin non-profit operates about twelve varying service programs, with Meals on Wheels volunteers delivering daily nutritious meals to over 5,000 homebound individuals in Central Texas. MOWAM meal deliveries help elderly and disabled homebound individuals live an independent life while saving an average of $35,510 of state spending by keeping them at home and out of assisted living.
In 2011, MOWAM prepared 967,495 meals, placed 10,274 care calls, made 5,224 trips to the grocery store, made 786 home safety improvements and repairs, and provided 4,458 bags of groceries to those most in need. These services provide thousands of individuals in Central Texas with the support they need to live independently.
As a weekly delivery volunteer since 2007, I'm amazed that in less than the time it takes for a conventional lunch break, we can make a difference in clients’ lives by delivering a hot, nutritional meal and a smile. It really is that easy and fast!
Since 2010, we've been brainstorming ways to partner with MOWAM. We wanted to work with a reputable organization that benefits many Austinites immediately and effectively. When we were honored as #1 in Austin for Social Media by the Austin American-Statesman, we immediately saw a greater need to use our skills for social good. Earlier this year while volunteering, I snapped a photo of my insulated MOWAM delivery bag. I posted the photo to our Instagram account with the tagline: “For every “Like” on this photo by midnight, May 31, 2012, The Austin Grand Prix will donate $1 to Meals on Wheels and More of Central Texas.” The social giving initiative resulted in 14 likes, which doesn’t sound like much, but it is enough to provide 6 meals to those who need it.
On October 1, we shared another MOWAM photo on Instagram but also sent it out to our 7,000+ followers on Twitter. The idea was for AGP to donate $1 for every Retweet of the message or “Like” on the Instagram photo, up to $100. Within 24 hours the message had been Retweeted 150 times. To date, the message has been shared 300 times and been “Favorited” by 7 followers. On Monday, we donated the $100 check to MOWAM.
We will continue to lead social media giving initiatives for MOWAM that make it easy for members of the motorsports community to donate with the click of a button. Thad Rosenfeld, Director of Communications for MOWAM, had this to say:
Meals on Wheels and More is excited to be associated with The Austin Grand Prix, a locally owned and operated business that truly cares about the Central Texas community it serves.
Thad Rosenfeld, Director of Communications for Meals on Wheels and More, accepts a donation from Kerri Olsen on behalf of The Austin Grand Prix