Formula Expo is a new event, envisioned by longtime racing fan and Austin resident, Ian Weightman. Ian's dream was to bring multiple elements of Formula 1™ to Austin and allow residents to learn more about the sport, hands on. In conjunction with Circuit of The Americas™, Formula Expo is taking place in downtown Austin this weekend at the Austin Convention Center. The expo hall has been transformed and will consist of various interactive areas, or zones.
Fun Zone - 8 interactive simulators to hold hourly competitions with the winners being awarded trophies on the podium; Pit-Stop Challenge whereby participants experience what it's like to be part of an F1™ team pit-crew; photo opportunities in an F1 racing suit and while seated in an F1 show car; test your reflexes and peripheral vision against stats set by F1 World Champions using the reflex trainer.
History Zone - showcasing the evolution of cars, technology and safety; seven F1 cars on display from the Historic Grand Prix; Texas All British Car Days and International Motor Racing Research Center in Watkins Glen, New York. Travel through time by enjoying decades of F1 images from Sutton Images.
Technology Zone - learn what makes the formula of Formula 1 racing, including the key technologies KERS (kinetic energy recovery systems), DRS (drag reduction system), the green technology of the sport and more.
COTA Zone - Get an update on progress and see the latest renderings; opportunities to discuss ticket options with representatives; learn more about the Pirelli GP Challenge
Expo Stage - Interviews and talks from faces of F1 (names TBA); live music with performances by the inaugural Band of The Year contestants.
F1 Sports Bar & Restaurant Zones - F1-themed sports bar with fare from Austin area restaurants.
Austin Zone - exhibits from local Austin businesses and organizations including Austin Music Commission, Austin Technology Council, Health Alliance for Austin Musicians, Austin Economic Development Office and a number of local artists.
What: Formula Expo
When: Saturday, June 16 from 9AM-7PM and Sunday, June 17 (Father's Day) from 9:00AM to 6:00PM
Where: Southwest corner of the Austin Convention Center in Halls 1, 2 and 3. 500 East Cesar Chavez St., Austin, Texas 78701. 512-476-5461.
Parking: Ample parking in the surrounding Austin Convention Center parking garages. The closest is the 2nd Street Garage. Click here for complete directions, maps and parking.
Beneficiaries: A portion of the ticket sales will go to The Seton Fund to benefit patients at Seton Community Health Centers.
// On-Going Coverage
We spoke to many of the participants today and will continue to share content. So if you can't make it to Austin, keep visiting this site throughout the weekend!