// Entertainment at COTA
This morning, Circuit of The Americas announced Live Nation as its partner for live entertainment at the newly dubbed, "Tower Amphitheater." This architecturally iconic piece, designed by Austin-based Miró Rivera Architects, will play host to a wide assortment of entertainment programs including music and performance art.
The COTA executive team and Bob Roux, Co-President of North America Concerts for Live Nation, were on hand to help explain the partnership and the vision for the circuit's entertainment program.
Live Nation, the world's largest live music and entertainment company, will work to bring entertainment to Austin's newest and largest performance stage. Scheduled for completion in spring 2013, the venue will host acts in conjunction with the beginning of the 2013 race season.
Though many were expecting the venue to be completed in time for the this November's Formula 1 United States Grand Prix, the venue will not be operational this fall. Following the briefing, I learned from Juan Miró that the 251 foot tower will be operational, allowing visitors to take in the view of the 3.4 mile grand prix circuit from high above.