Viewing entries tagged

SENNA By Southwest (aka #SENNAxSW)

"SENNA Wins at Sundance," Courtesy of Working Title Films   "We were told that no one in the US knew who Ayrton Senna was, that there was no interest in Formula One, that we should forget about releasing the film here, so to win the Audience Award at Sundance is just fantastic, it makes us feel so proud. We hope this shows that there is an audience for SENNA in the US, both fans and people who have never heard of him before and I hope this is just the beginning of a long journey for SENNA in 2011.”-Asif Kapadia, Director of SENNA, upon collecting the World Cinema Audience Award for Documentary at the 2011 Sundance Film Festival


Hopefully you've heard the awesome news that the SENNA film will be screened at SXSW on two occassions. We've got a few more tricks up our sleeve for anyone in Austin this week for SXSW AND for our worldwide fans who are saving their pennies for the inaugural Grand Prix race in 2012. Let me simplify for you:

SENNA film posterSENNA premiere #1 at The Paramount Theatre on Saturday, 12 March, 11:00AM:

  • Doors open at 10:30AM.
  • If you have a SXSW Platinum or Film Badge, you are guaranteed entry to the film.* I would still get there by 10AM.
  • Next are SXSW Film Passes. I would get there by 9:45AM to get a earlier spot in line.*
  • Last are the Advance Single Tickets. These are what you bought online from The Paramount Theatre for $12 and congrats, you helped sell out the SENNA film first :) You should line up early, I'm thinking REALLY EARLY. Like 7AM. Call me crazy but if this is the first screening to completely sell out 100 these Advance tickets (which don't even insure your entry) wouldn't you want to be in line first?? The good news is that The Paramount is the largest screening in Austin (I think, however Vimeo may be larger) and if you don't get in, you can get your $12 refunded but you have to be at the box office "within 30 minutes of the film" (not sure if this means before or after; double check.)*
  • Bring tissues and waterproof mascara so you can continue your SXSW schedule after viewing this film as I am sure you will be touched and inspired.
  • RSVP ON OUR FACEBOOK INVITE so we know you're coming. Heck, the Director and Austin Mayor Pro Tem did; are you too cool? 
  • Please wear your COME AND RACE IT© shirt to the movie premiere!!
  • I purchased a few extra Advance Single Tickets so if you're looking for one please tweet me @AustinGrandPrix ASAP.

Post-Premiere Reception by the Formula 1 United States team at the Long Center.

  • Press & Media event including a discussion with Tavo and Asif on the SENNA film and the future Grand Prix in Austin and the appearance of the AT&T Williams F1 car (interesting choice); here's a preview:

    From AT&T Williams website.

  • Kevin and I will be sharing as much information as we can with you LIVE from the Long Center.
  • Watch our Facebook page and Twitter Feed for the latest.
  • I will also use the hashtag #SENNAxSW all weekend so watch for that.
  • If you want to interact with us and ask us questions about SENNA, Asif Kapadia or SXSW just use the hashtag #SENNAxSW or tweet it to us @AustinGrandPrix.

Social Media Club Panel broadcast live on Ustream

If you can't join us in Austin, On Sunday afternoon I'm conducting a discussion on how social media is affecting the Formula One world live from the Social Media Clubhouse 6 at SXSW. This year they've partnered with Ustream to broadcast the interviews LIVE on the interwebs!

  • The broadcast is at 1:30PM CST on Sunday, March 13.
  • You can join us at the Social Media Clubhouse 6 but you must have Social Media Club credentials.*
  • The panel will include me, Kevin and SENNA Director, Asif Kapadia. We're also still working on technology to include the SENNA writer, Manish Pandey, from London. We really wanted him to be here for SXSW but since he can't join us, we're still working to include him.
  • Again, use the hashtag #SENNAxSW to tweet us your questions and feedback. We'll do our best to participate with y'all live while on the air.
  • I'm embedding the Ustream channel below but in the event it does not work, watch it live from the SMCH6 Ustream channel.

Live Videos by Ustream

SENNA premiere #2 at The Paramount Theatre on Thursday, 17 March, 7:15PM

  • Same details as above but there are 56 Advance Single Tickets still available from The Paramount Theatre here.
  • Asif will also be in attendance at the second screening.
  • More details early next week.
  • RSVP on our Facebook invite for this event as well.
  • Please wear your COME AND RACE IT© shirt to the movie premiere!!

Kevin and I are extremely excited that we've been able to help bring the SENNA film and Asif to Austin and SXSW. Thank you to those of you who reached out and helped us for this amazing project! We'll definitely have a lot more to write about in the coming days including how this all came to be.

Please wear your COME AND RACE IT© shirt at SXSW and continue to spread the word about The Austin Grand Prix!

Thank you for your support. Without you, our amazing fans, we wouldn't have grown so incredibly these past 9 months.


Kerri Olsen
The Austin Grand Prix

*All suggestions in this post, especially regarding SXSW film viewings and entry, are solely my personal recommendation and are not to be taken as a guarantee for entry into any event. Ultimately SXSW is the gatekeeper and you should check for official directions and guidelines.