We sat down with Williams F1 Team Deputy Team Principal Claire Williams on the morning of the 2013 F1 USGP to discuss her new role with the team, social media in Formula 1, and women in motorsport. (Photo credit: Williams F1 Team)
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Two weeks remain for you to enter the Marussia F1 Team and Monster.com Social Media Driver contest.
Gain behind the scenes access, tickets, interview team members, shoot photos and videos and more with Marussia F1 Team at the US Grand Prix in Austin this November!
Check out this video and then click HERE to read how you can attend the USGP as "Social Media Driver"
Last week I had the pleasure to speak to two of Professor Herb Miller's undergraduate marketing classes at The University of Texas at Austin ("UT").
I started off by asking the students who in the lecture hall was already familiar with Formula 1™ and was pleasantly surprised with about 30-40% of the class raising their hands. I went on to discuss a brief history of the sport and share some heart-pounding sounds and sights of F1. They were early classes so if the students had missed out on their morning coffee, that surely awoke their senses. I then spoke about what The Austin Grand Prix was doing for Austinites and international motorsport fans, and how we've used social media to grow our business.
Professor Miller added:
I have become a Formula One fan over the last year and a half and I wanted to expose my students to a sport that is the most watched sport in the world. I also wanted UT students (10% of which are international students and are more aware of F1 Racing), to see the value of using ‘social media’ to market and expose the world to this exciting sport and the upcoming November 2012 Austin Formula One Race. I constantly tell my students that marketing is key to the success of any venture or idea and The Austin Grand Prix.com is using a very popular medium to market and expose the sport to Austin and the world community.
It was great to connect with so many students and spread awareness within the collegiate community. The Formula 1™ excitement continues to grow in Austin!
The Statesman has been on top of construction updates at Circuit of The Americas for February, so we thought we'd revisit the location of our first video shot in Elroy so you can see the progress made in the past year.
Many, many thanks to everyone who supported us for a Social Media Award from Austin's largest newspaper, the Austin American-Statesman. For those of you wondering what F1 in Austin has to do with social media, hopefully this background helps:
Via independent analysis and on-location accessibility, we're able to deliver insight that translates into conversations with local and international fans, consumers, business owners, industry players and motorsports media. We take the conversation past blogging and into real-time dialogue via daily updates on Twitter. We engage with curious fans via high-quality picture and content sharing on Facebook and deliver unique video content via our Vimeo channel. We launched our COME AND RACE IT e-commerce site to build our brand responsibly and we aim to consistently embrace the latest social media tools, such as Pinterest and Tumblr.
Ultimately, technology is about connecting. Social media is The Austin Grand Prix’s tool to enhance the connection between a sport and its fans. We understand that Formula 1 is the most technologically advanced sport and it’s coming to one of the most technologically advanced cities in the world: Austin, Texas. As Kerri explains, “It’s about a culture that breeds innovation and technology and we're really lucky to have this in such a forward thinking city. I think it's a perfect partnership.”
Because we share a deep passion for our hometown, The Austin Grand Prix also serves as a platform for education and interaction within the city of Austin. We support responsible and sustainable growth for Austin while helping fans around the world learn more about this amazing city. While excitement continues to build for an Austin F1 race in November, The Austin Grand Prix will continue to help novice and intermediate racing fans alike to connect with a technology-fueled sport.
We'll share the results of the nomination process as soon as we receive further details.
A giant Texas-sized THANK YOU for your continual support!
The Good News: We had a great chat with David Coulthard on the streets of Austin just minutes after he jumped out of the Red Bull Racing F1 Show Car on August 20! He had fantastic things to say about his visit to Austin and also shared insight into how the F1 world, including drivers and teams, are revolutionizing communication via social media.
The Not-So-Good News: We lost our microphone and audio equipment in Montreal and the sound is horrible at some points in the conversation :(