Downtown Watch Parties Start March 18

Z'Tejas Southwestern Grill - their original location on West 6th Street in downtown Austin, Texas

One of Austin's most iconic restaurants, Z'Tejas Southwestern Grill, will host the first Formula 1 2012 season watch party, Texas style!

Join us on Sunday, March 18 at 1:00PM to watch the Australian Grand Prix and enjoy a delicious Z'Tejas brunch buffet while cheering on your favorite drivers or learning more about the sport.

We've started an Eventbrite page to manage our events this season. This will be the most up-to-date place to find out about watch parties, gatherings and other community events in Austin.



Click here to read more about the Australian Grand Prix watch party on Eventbrite!

 

 

Austin Transforms Into "The Pop Culture Mecca" This Week for SXSW

In less than 48 hours, all trend-setting eyes will be on Austin for the 26th annual South by Southwest® (SXSW®) Conference & Festival. Comprised of three varying components, the series offers the unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth alike, SXSW is the premier destination for discovery.

Here, take a look:

Last year Austin welcomed 49,126 registrants from 76 countries and an additional 49,681 single admission tickets to film and music events, showcased 2,098 music acts across 92 stages and screened  140 feature films with 1,116 screening filmmakers in attendance, and that's not the half of it. These numbers cover the official registrant stats; countless attendees participate in Austin's largest discovery event without a SXSW badge.

This time last year we were pulling together the final touches to help sell out both showings of the award-winning SENNA movie at Austin's gorgeous Paramount Theatre and welcome Asif Kapadia to Austin.

This year we're also doing our part to keep the F1 buzz growing in Austin. On Monday, March 12 from 5:00-6:00PM I'll host the official SXSW "F1 Meet Up" at the Hilton Austin Downtown. If you're a registered attendee of the SXSW Interactive festival, join us for an hour of networking, brainstorming and idea-building as we discuss the next big thing to transform Austin later this year.

On Sunday, March 11, Kevin and I will again join Social Media Clubhouse as they broadcast live from the IBM Social Lounge in the Austin Convention Center via their Ustream channel at noon. Social Media Club is a not-for-profit organization dedicated to providing social media education to more than 300,000 members across 52 countries. Last year we had the amazing opportunity to discuss how social media played a role in the distribution of the SENNA movie with director Asif Kapadia. This year, Kevin and I will share our thoughts on the role of social media in the sport of Formula One, especially in the United States in anticipation of our inaugural race this November.

There are countless sources to learn more about the SXSW experience. CNN News broadcast live from the event last year and will be back again at the CNN Grill, apparently with a US presidential candidate in attendance this Friday. There are numerous SXSW-themed information boards on Pinterest. Austin-based advertising agency GSD&M has a fun online "SXSurvival" guide.

The ultimate resource, however, continues to be the official website, which is www.SXSW.com.

Here are a few quotes about SXSW that capture its essence:

Every March, thousands of young, jeans-wearing techies, filmmakers and musicians descend upon Austin, Texas, harboring dreams of getting noticed and hitting it big. They come not just for the balmy weather or the Tex-Mex food but for South by Southwest ("SXSW"), a collection of conferences and festivals that's considered one of the most influential happenings on the annual cultural calendar ...

... It's a massive crystal ball for pop culture. Whatever people are talking about at SXSW - the movies, the bands, the apps - are the things that will really hit it big in mainstream pop culture in six months to a year down the line."

CNN, March 10, 2011

 

What SXSW has always been about is people. It is the single best place in the creative innovation world to build relationships and get to know people. I have friends from all over the world that I've met over the last five years thta I can't wiat to see in Austin every year.

Fortune

 

SXSW's creators never conceived of the festival as the massive, three-pronged assault by the latest in music, film and technology that it is today when they launched the original, music-only event in 1986, with 170 bands in 12 clubs to an attendance of about 700. But they've been smart enough to keep an eye to the future all along - first in the music programming, then in the bringing togeterh of music with film and computer-age "interactive" components in 1994 and, this year, by combining all three trade shows into one giant mass that recognizes that all three sides of SXSW now feed and feed off each otehr."

The Toronto Star, March 15, 2011

 

Twenty-five years after the South by Southwest Music festival emerged as a showcase for new bands, it has become as big and eclectic as pop culture itself with spotlights on movies and, increasingly, high-tech.

Reuters, March 22, 2011

 

After the festival we'll share our discoveries with you and reflect upon what we learn in anticipation for our November race, which is slated to be three times the size of this production. Until then, enjoy the show.

 

Internal Conflict at COTA

Late last night media reports throughout the Formula 1 industry were packed with news of Tavo Hellmund, Founding Partner of the Formula 1 United States Grand Prix in Austin, Texas, taking legal action against COTA to regain his foothold there.

Tavo Hellmund reveals the newly named Circuit of The Americas F1 project with Red McCombs and Bobby Epstein on April 12, 2011.You may recall that in November 2011, Hellmund called a press conference where he established his position with COTA and voiced his frustrations with execution of the F1 contract outside of his control.  Things have been quiet since that announcement and Tavo has only been rumored to be procuring new investors, presumably for other track locations and not COTA.

Saturday's news has ignited a new controversy that's likely to create more distractions from the world class facility under construction just outside of Austin, Texas.  The details of the relationship between COTA and Hellmund have been discussed in more detail by the Austin American-Statesman, whose coverage has insight into this relationship before these troubles became public. 

Tavo states that he was due $18 million as part of a buyout agreement for his share of the project and the race contracts with Formula 1 and MotoGP.  As Tavo claimed in the press conference in November, that contract has not been executed and he is still legally the Chairman of the circuit, according to the lawsuit fillings.

Additional details are likely to emerge as the week progresses, but the project is not necessarily hindered by this announcement.  COTA reaffirms that construction is on schedule in the following statement we received today:

"This is just a latest step in a pattern of behavior. Mr. Hellmund uses negative press to try and create an advantage for himself at every turn.
The fact is, he has has been found to be in breach of contract by Formula 1 and he has not fulfilled his agreements with Circuit of The Americas. Our focus remains positive. We are creating the most incredible entertainment and racing venue in the world, construction is on schedule and seat license and suite sales are very strong."

-- Circuit of The Americas Management
This is not the first lawsuit or threat thereof, but it is likely to cause the most rubber-necking because of the parties involved. When building a project of this magnitude there are bound to be disagreements and setbacks. While it may be some time before we have a clear and concise understanding of the behind the scenes work to bring our inaugural race to fruition in November, we hope for an amicable solution to keep this dream alive and on track (pun intended).

Hold on to your seat licenses - while Tavo had no further comments for Autoweek, he did say he would have more to share "soon."  And, the suit "does not seek to halt the F1 race scheduled for November."

Online Delivery of Formula 1

// Story

Formula 1 is upgrading their technology position in order to support the growing global demand for online access to the sport. Announced this past Thursday, the partnership between F1 and TATA Communications begins with hosting the Formula 1 website on their network. Receiving between four and seven million unique visitors a race weekend, the site's increasing media-centric content is causing demand for improved online speed from all corners of the globe.

Vinod Kumar, MD & CEO, Tata Communications and Bernie Ecclestone, CEO, Formula One groupWith a blisteringly fast 1-Terabit per second network, the TATA communications infrastructure will fuel the future of media delivery for the sport while simultaneously saving money. Joe Saward brings up an excellent point in his commentary on this news, that this partnership may be motivated by lowering the costs of the broadcasting expense of the sport, while simultaneously extending the reach of the F1 and its advertising exposure. Currently, Formula 1 sends it's own broadcasting team to the races to cover the sport, including cameras and editing team. This complex, known as "Bakersville," was started by Bernie Ecclestone in the late '90s as a way to deliver the highest quality digital content directly from the track to broadcasting partners around the world. (Here's a great page from the history books, from inside Bakersville in 1999, also by Saward).

// Future

I am, as both a technophile and F1 fan, thrilled by the potential of this new partnership. Tremendous opportunity exists for F1 to delivery higher quality content and rival the best of American sports coverage. It was only this past year that F1 finally embraced high-definition content delivery to it's broadcasters, six years after NASCAR started HD broadcasting. Though the American F1 community mocks NASCAR for several reasons, NASCAR has F1 beat when it comes to American coverage and interaction.

Watching the (lack of) Daytona 500 yesterday, anyone who showed up on screen, driver or announcer, had their Twitter handle listed just below, along with a new hash tag created just to round up the discussion about the rain delay. This effort by NASCAR and FOX is a major step in the right direction for social media integration, and should be watched closely by Formula 1.

In terms of on the television, if you've watched a race on DIRECTV satellite service, the NASCAR HotPass is a great example of the diversity of programming that we really need. Viewers can choose in-car cameras from the top four drivers, watch the map of the track with car positions, and you can choose from team radio feeds to listen to as well. This might be a tough sell to much of the secretive aspects of the Formula 1 teams, but needless to say, NASCAR has got it right when it comes to fan-immersion.

Can internet TV bring that kind of experience to F1? It's not only possible, it's inevitable.  Like the music industry struggled to grasp the power of internet distribution, Formula 1 has resisted the trend and is now finally embracing the potential with this new deal with TATA.  Though spending a night on the sofa watching YouTube on your TV doesn't exactly sound like a great future for entertainment, the new ways to experience interactive and in-depth content is on it's way. Last night's Oscars brought exclusive camera views of the red carpet and backstage areas via online streaming on their site, and the Superbowl this year was broadcast online as well (albeit a frustrating first try on their part).

Having Twitter and live timing running on the laptop while watching SPEED's coverage of F1 is the norm for the hard core fans these days, but the one-way interaction with the sport is leaving lots to be desired.  Where could this new partnership with TATA take Formula 1? 

He's a list of what I'd like to see come of the new Formula 1 website:

  1. Choose a number of cameras, up to 8 for example, and pick their location and size myself
  2. Listen to pit wall radio feed for any team
  3. Listen to Race control (FIA) radio feed
  4. Watch driver's briefing before race
  5. Live timing built into the interface
  6. Twitter/Facebook chat with others (group chat with friends preferred)
  7. Full driver interviews afterwards
  8. All content stored for viewing later
  9. All 1080p HD, high bitrate codec preferred

It may be a lot to ask for the first try from Formula 1, but if all they provided was a copy of the feed from the track for a monthly fee, I'd be a happy camper for now.  There's tremendous room to grow and a promising opportunity for the sport to engage media and the more connected fan base in the US.  We are accustomed to a more connected lifestyle overall, so we expect a bit more than a singular show with limited interactivity.

If you want a taste of what's to come to your TV, I'd recommend you take a look at what Google is trying to do with GoogleTV.  Built into your TV set or a stand-alone box, GoogleTV brings interactive environments to your living room with a developer platform that affords opportunity to engage rapid growth and entrepreneurial investment.  MSNBC's app for GoogleTV is a great example of the kind of seamless interface and slick package that could be adopted with a dedicated Formula 1 application.  Let's hope Bernie's got some tricks up his sleeve and we'll see something that fans across the world can access, in high quality, without costing an arm and a leg.

Barcelona Testing: Day 4

 

//The following is a featured article from guest contributor Jamey Price, Jamey Price Photography, an American sports photojournalist on his first Formula 1 project.  You can read more about Jamey and his passion for his work in our feature: Intro to an American F1 Photojournalist - Jamey Price.

February 24, 2012

Formula one is a secretive world. It is the biggest, loudest and most expensive circus in the world and they do a great job promoting the sport. But a lot of money is spent developing these cars and the teams come up with interesting ways to keep their technology secret.

In testing especially, teams are developing new parts for the cars and the goal would be to develop something no one else has or has seen. Mostly the teams wage a war against the photographers. Each time a car comes and parks in the pitlane, the team quickly run and cover the rear of the car to keep people with cameras from taking photos of it. McLaren even went as far as to not paint the back of their rear wing so that it becomes close to impossible to take a photo of it as the contrast is too high for the camera. It actually makes it challenging to shoot the McLaren from behind because the camera pretends it doesn't exist and won't focus on it. Like I said, it’s a secretive sport. The funny thing is that as soon as the car is on track it's fair game for me to take a photo of. Many of the cars would stop at the end of the pitlane and do practice starts which has them standing still with the tail facing me, and I can take photos of it whether they like it or not. So much ado about nothing?

I have so many people to thank for making this week a special one, so I won't even try and name them all but again, thanks to everyone for the support and I can't wait to be back in the F1 paddock soon.

Cheers!

Barcelona Testing: Day 3

 

//The following is a featured article from guest contributor Jamey Price, Jamey Price Photography, an American sports photojournalist on his first Formula 1 project.  You can read more about Jamey and his passion for his work in our feature: Intro to an American F1 Photojournalist - Jamey Price.

February 23, 2012

Another day of testing gone and we've learned a lot about the cars. The Red Bull, as expected is strong. But I'm not telling you that looking at timing sheets. In fact, out on track, all I have is my eyes. I have no connection to the outside world whatsoever. Not that I could hear anything even if I did.

I'm telling you the Red Bull is fast and that Adrian Newey has designed another stunning machine by watching it. I've walked this track 10 times over and I've seen it go through all of the corners and in every single one, it is planted. Rock solid. Steady. Fast. It just looks fast.

Ferrari on the other hand are not. And again, not looking at timing sheets or listening to what Alonso and Massa are saying in interviews. I know it's going to be a long first few races for the Scuderia because the car is unruly. It is out of balance and looks more interested in trying to kill the driver than win him races.

But as everyone at tests say, who really knows? I certainly don't. But thats the beauty of winter testing. You can play your mega hand close to your chest and tell no one how strong you are if you really wanted to.

It's been a fascinating experience being in the pit lane and on track and I look forward to sharing the final days images with you tomorrow.